Google Digital Marketing & E-commerce

Foundations of Digital Marketing and E-commerce

• Define the fields of digital marketing and e-commerce
• Describe entry-level job responsibilities and marketing funnel concept
• Understand digital marketing and e-commerce strategy elements and goals

Attract and Engage Customers with Digital Marketing

• Recognize strategies for brand awareness and essential SEO terms
• Optimize website content for SEO and understand search engine marketing

From Likes to Leads: Interact with Customers Online

• Identify core pillars of social media marketing and define social media campaign goals
• Write, design, and repurpose engaging content for social media

Think Outside the Inbox: Email Marketing

• Understand email marketing's role in a digital marketing strategy
• Write effective email copy, execute campaigns, and analyze results

Assess for Success: Marketing Analytics and Measurement

• Define media planning and successful marketing campaign metrics
• Evaluate performance against goals and create presentations and reports

Make the Sale: Build, Launch, and Manage E-commerce Stores

• Understand e-commerce strategies and platforms, and create engaging customer experiences
• Set up a mock e-commerce store using Shopify

Satisfaction Guaranteed: Develop Customer Loyalty Online

• Identify strategies for building customer loyalty in e-commerce
• Successfully manage client relationships and prepare for job applications and interviews