Embark on a comprehensive journey in hotel management with the Hotel Management: Distribution, Revenue and Demand Management Specialization. This program, offered by ESSEC Business School, covers the fundamentals of hotel demand management, distribution, and revenue management, preparing you for a successful career in the dynamic and evolving hospitality sector.
Discover the impact of e-commerce intermediaries on the industry, and gain insights into effective marketing strategies and revenue optimization techniques. With a focus on hotel branding and real-world case studies, this program ensures that you are equipped with the latest industry knowledge and operational competencies.
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Master the fundamentals of hotel distribution, revenue management, and demand optimization through a comprehensive curriculum designed to equip you with industry-specific knowledge and skills essential for success in the hotel industry.
Gain a comprehensive understanding of hotel distribution and the management of web-based channels, including how to maximize the potential of online travel agents (OTAs).
Explore the application of revenue management techniques, such as segmentation, forecasting, and pricing, and their role in optimizing profits in the hotel industry.
Break down the commercial silos in the hospitality industry and understand the integration of key commercial disciplines, including asset management, demand generation, and digital marketing.
Apply your knowledge to a real-world case study of Hotel “De l'étoile,” a prestigious upmarket property in Paris, and develop recommendations for improvement to drive profitability.
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