Course

Roadmap para a Estratégia

Fundação Instituto de Administração

Embark on a comprehensive journey through strategic management with the "Roadmap para a Estratégia" course. Covering fundamental aspects of strategic management in organizations, this program delves into strategic models, the strategic process, marketing, finance, and leadership.

Throughout the course, you will explore the main strategic models and their effectiveness in different scenarios, understand the strategic process within organizations, and examine the relationship between strategy and marketing. Furthermore, you will gain insights into the role of stakeholders in organizational strategy, financial tools for strategic management, and the principles of strategic leadership.

  • Explore fundamental strategic management models and their applicability
  • Understand the strategic process and its planning within organizations
  • Examine the connection between strategy and marketing
  • Learn about the stakeholder's role in organizational strategy
  • Discover financial tools for strategic management
  • Gain insights into strategic leadership concepts

Enroll in this course to enhance your strategic decision-making skills and gain a comprehensive understanding of strategic management in organizations.

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Roadmap para a Estratégia
Course Modules

Explore the comprehensive modules of the "Roadmap para a Estratégia" course, covering strategic business, financial planning, strategic leadership, and strategic marketing. Gain valuable insights and enhance your strategic management skills.

Estratégia de Negócios

Delve into the fundamentals of strategic business models, including positioning, competencies, stakeholders, and game theory. Gain insights into creating new market strategies and apply various strategic business tools, such as VRIO model, Strategic Games Matrix, Stakeholder Map, and 5 Forces model.

Planejamento Estratégico e Finanças Estratégicas

Explore the evolution of traditional strategic planning and the emergence of new strategic processes. Understand the financial dimensions associated with strategic understanding and recognize situations demanding strategic planning.

Liderança Estratégica

Gain an in-depth understanding of the role of leaders in the strategic process and learn to develop human development plans that consider strategic leadership deeply.

Marketing Estratégico

Discover how to conduct marketing strategically, leveraging marketing activities as vital instruments for gaining a competitive advantage and fostering better stakeholder relations.

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