Embark on a comprehensive journey through strategic management with the "Roadmap para a Estratégia" course. Covering fundamental aspects of strategic management in organizations, this program delves into strategic models, the strategic process, marketing, finance, and leadership.
Throughout the course, you will explore the main strategic models and their effectiveness in different scenarios, understand the strategic process within organizations, and examine the relationship between strategy and marketing. Furthermore, you will gain insights into the role of stakeholders in organizational strategy, financial tools for strategic management, and the principles of strategic leadership.
Enroll in this course to enhance your strategic decision-making skills and gain a comprehensive understanding of strategic management in organizations.
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Get Started / More InfoExplore the comprehensive modules of the "Roadmap para a Estratégia" course, covering strategic business, financial planning, strategic leadership, and strategic marketing. Gain valuable insights and enhance your strategic management skills.
Delve into the fundamentals of strategic business models, including positioning, competencies, stakeholders, and game theory. Gain insights into creating new market strategies and apply various strategic business tools, such as VRIO model, Strategic Games Matrix, Stakeholder Map, and 5 Forces model.
Explore the evolution of traditional strategic planning and the emergence of new strategic processes. Understand the financial dimensions associated with strategic understanding and recognize situations demanding strategic planning.
Gain an in-depth understanding of the role of leaders in the strategic process and learn to develop human development plans that consider strategic leadership deeply.
Discover how to conduct marketing strategically, leveraging marketing activities as vital instruments for gaining a competitive advantage and fostering better stakeholder relations.
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