Course

Competitive Strategy

Illinois Tech

Explore the dynamics of competitive strategy in the fiercely competitive tech sector with the Competitive Strategy course. This comprehensive offering from Illinois Tech delves into the intricacies of global competition, emphasizing the challenges and strategies for achieving sustainable competitive advantage.

  • Analyze a company's opportunities, threats, strengths, and weaknesses to develop powerful strategies.
  • Uncover different types of competitive strategies and learn how to choose the most effective approach.
  • Understand how companies achieve long-term success and profitability in today's fast-paced markets.

This course equips learners with the skills to assess macro-environmental factors, analyze industry forces, and comprehend the concept of competitive advantage. You will gain insights into sustainable competitive advantage, value chain analysis, and the selection of optimal competitive strategies, enhancing your ability to make strategic business decisions.

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Competitive Strategy
Course Modules

This course comprises four modules. Module 1 delves into Competitive Strategy, followed by Competitive Advantage in Module 2, Choosing a Competitive Strategy in Module 3, and a Summative Course Assessment in Module 4.

Module 1: What is Competitive Strategy?

Module 1: What is Competitive Strategy?

  • Gain an understanding of competitive strategy and its formulation.
  • Analyze macro-environmental factors and identify opportunities and threats.
  • Draw conclusions about industry profitability by analyzing industry forces.

Module 2: Competitive Advantage

Module 2: Competitive Advantage

  • Explore the concept of competitive advantage and its sustainability.
  • Analyze the value chain and its contribution to competitive advantage.

Module 3: Choosing a Competitive Strategy

Module 3: Choosing a Competitive Strategy

  • Learn about different types of competitive strategies and their link to competitive advantage.
  • Understand the process of choosing the right competitive strategy for a company.

Summative Course Assessment

Module 4: Summative Course Assessment

Conclude the course with a comprehensive assessment of the knowledge and skills acquired throughout the modules.

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