Embark on a comprehensive journey into the world of digital marketing and e-commerce with the Foundations of Digital Marketing and E-commerce course. Equip yourself with the skills necessary for entry-level positions in these rapidly evolving fields. Throughout this course, you'll delve into the diverse roles and functions within digital marketing and e-commerce, understanding the customer journey and the marketing funnel, and developing a strategic approach to digital marketing and e-commerce.
By the end of this course, you'll be well-prepared to pursue entry-level roles in digital marketing and e-commerce, even without prior experience in the field.
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This course comprises four modules that delve into the foundational aspects of digital marketing and e-commerce, providing comprehensive insights into the roles, strategies, and performance measurement in these fields.
Module 1 delves into the introduction to the foundations of digital marketing and e-commerce, covering topics such as career paths, roles, and responsibilities. It also provides an overview of the program and offers helpful resources for getting started.
Module 2 focuses on the customer journey and the marketing funnel, exploring how digital marketing and e-commerce create value, the customer journey and journey maps, and the marketing funnel's top and bottom sections.
Module 3 delves into digital marketing and e-commerce strategy, covering the elements of a digital marketing strategy, marketing goals, and various strategies for attracting and engaging customers through different digital channels.
Module 4 explores the measurement of performance success in digital marketing and e-commerce, including topics such as performance marketing, data analysis, attribution models, and preparation for job search.
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