Embark on a comprehensive journey into the world of marketing with the Implementación del Marketing Mix specialization from IE Business School. This course delves into the essential skills required to execute successful marketing strategies, focusing on the practical application of the marketing mix model.
Key topics covered include:
This specialization equips you with practical insights and knowledge to immediately apply to your business or entrepreneurial endeavors. Join now and elevate your marketing expertise to new heights.
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Explore the essential modules covering brand and product management, pricing strategy, distribution channels, retailing, integrated marketing communications, and a practical Capstone project.
Dive into the intricacies of brand and product management. Learn how to define winning brand and product strategies, develop brand identity, and integrate the brand within the organization. Discover customer experience mapping and key touchpoints for effective brand engagement.
Explore the nuances of pricing strategy and its impact on customer perception. Delve into price discrimination, customer willingness to pay, and price elasticity to determine the optimal pricing for your product or service.
Gain insights into distribution channel design and management, retail strategies, and the significance of a strategic online presence for retailers. Identify growth opportunities and determine the best entry strategies for retail businesses.
Understand the core principles of integrated marketing communications, advertising theories, design approaches, and the latest marketing tools. Comprehend the process and theories behind effective marketing and advertising strategies.
Capstone project: Apply your knowledge and skills in brand management, pricing strategy, distribution channel management, and integrated marketing decision-making to solve real-world challenges in the marketing landscape.
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