Embark on a transformative journey into the realms of digital marketing and e-commerce with Google's expert-led program. Throughout this comprehensive course, you will delve into the fundamental principles and practical applications, equipping you with the proficiency to thrive in this rapidly expanding field.
Uncover strategies to attract and engage customers through various digital marketing channels, including search and email. Gain insights into measuring and analyzing marketing outcomes, and explore the creation, launch, and management of e-commerce stores. Additionally, you will learn how to cultivate customer loyalty, manage relationships, and prepare for interviews and job opportunities.
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Master the essentials of digital marketing and e-commerce through Google's immersive program. From fundamental concepts to practical applications, acquire the skills needed to excel in this growing field.
Uncover the foundational aspects of digital marketing and e-commerce, including the delineation of roles and responsibilities, the concept of the marketing funnel, and the formulation of effective marketing strategies.
Explore strategies to enhance brand recognition among potential customers, delve into the nuances of search engine optimization (SEO), and comprehend the advantages of search engine marketing (SEM) for businesses.
Discover the intricacies of social media marketing, including strategy development, content creation, engagement and listening, and the formulation of social media advertising campaigns.
Unravel the role of email marketing in a digital marketing strategy, from crafting effective email copies and subject lines to executing and optimizing email campaigns, and analyzing campaign results.
Delve into the planning and strategies of media, evaluate the components of a successful marketing campaign, assess metrics against performance goals, and create presentations and reports for stakeholders.
Gain insights into essential e-commerce strategies and practices, understand the functionalities of e-commerce platforms, create an engaging online customer experience, and set up a test e-commerce store using Shopify.
Explore common strategies for building customer loyalty in e-commerce, effectively manage customer relationships, prepare for interviews and job applications, and develop a portfolio and/or resume for potential employers.
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