Brand and Product Management is an in-depth course that delves into the critical aspects of developing successful product and brand strategies. From understanding the product lifecycle and estimating demand to creating compelling brand identities and engaging employees, this course offers a holistic approach to brand and product management.
Through a series of six modules, learners will explore key concepts such as brand architecture, brand portfolio, customer experience journey, and brand engagement. The course is designed to empower participants to create effective plans to bring their brand strategies to life, both externally for consumers and internally for employees.
Certificate Available ✔
Get Started / More Info
Brand and Product Management course comprises six modules that cover essential topics such as product lifecycle management, brand development, brand architecture, customer experience journey, and brand engagement. Through these modules, learners will gain comprehensive insights into developing winning product and brand strategies.
Module 1 introduces learners to the challenges of managing product lifecycles, covering topics such as product classification, lifecycle, demand estimation, and new product development. This module aims to equip participants with the foundational knowledge needed to understand the dynamics of launching and managing new products.
Module 2 focuses on developing compelling brands, covering brand analysis, essence, values, and strategy evaluation. Learners will gain insights into creating brand models and translating brand identities into positioning statements, essential for inspiring critical stakeholders and impacting the bottom line.
Module 3 delves into brand architecture and naming, exploring brand equity, different models of brand architecture, and the development of brand naming strategies. This module aims to provide learners with the knowledge and tools to develop effective brand architectures and naming systems.
Module 4 explores building brand portfolios, emphasizing the relationship between brand portfolio and brand architecture. Participants will learn how to define and manage brand portfolios effectively, enhancing the value and growth of their product offerings.
Module 5 focuses on translating brands into compelling customer experiences, covering the customer experience journey, purchase funnel, and identifying and implementing key brand touchpoints. This module aims to equip learners with the skills to create impactful customer touchpoint architectures.
Module 6 emphasizes equipping and engaging employees to deliver on the brand promise, covering brand engagement, internal communication, embedding the brand within the organization, and measuring internal brand behavior. Participants will gain insights into fostering a brand-centric organizational culture and ensuring brand promise delivery.
Foundations of Marketing Analytics equips learners with the skills to extract and interpret data, develop models, and make informed business decisions.
Erstelle digitale Produkte in Visme Nach Abschluss des Projekts wirst du lernen, individuelle Ebook Titelbilder in Visme zu gestalten.
This course introduces the principles of marketing science and strategic marketing, offering insights into data-driven decision-making and consumer behavior.
Learn to efficiently plan and schedule posts across multiple social media platforms with Hootsuite in this 1-hour project-based course.