Estrategia de marketing

Embark on a journey into market research and consumer behavior, equipping yourself with the essential knowledge to initiate your marketing career. Gain insights into decision-making processes and understand customer-centric approaches to marketing decisions.

Explore the pivotal role of product or service positioning in developing a successful marketing strategy. Learn the intricacies of defining a clear and relevant positioning, and delve into the market trends and strategies that shape this critical concept.

Get introduced to the fundamental principles of the marketing mix, focusing on the four Ps: product, price, promotion, and place. Analyze strategic product management, pricing strategies, promotional activities, and distribution channels to strategically plan your marketing efforts.

Learn to formulate and implement a comprehensive marketing plan, integrating all the essential components of marketing strategy. Develop a practical understanding of marketing management and apply key concepts to create an effective marketing plan.

In the capstone project, apply your acquired knowledge to develop a coherent marketing plan for a new product or service, consolidating all the elements learned throughout the course for real-world application.