Enhance your marketing expertise with the Marketing Mix Implementation Capstone. This comprehensive course, offered by IE Business School, focuses on real-world application through the analysis and launch preparation of Tesla's Model X automobile. Key learning outcomes include brand and product management, pricing strategy, channel management, and integrated marketing decision-making.
Prepare for a capstone project that will put your knowledge into practice and provide a final presentation for the launch of the car. Dive into the world of marketing with this insightful and hands-on course.
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This course consists of five modules that cover various aspects of marketing, focusing on the case study of Tesla Motors and the launch of their Model X automobile. Module topics include brand and product management, pricing strategy, channel management, and integrated marketing communication, culminating in a final presentation for the launch of the car.
Welcome to the Marketing Mix Implementation Capstone, where you will delve into the case study of Tesla Motors and the launch of their Model X automobile. Gain insights into the unique marketing strategies employed by Tesla and understand the evaluation process. Explore the intriguing facets of Tesla and the influential role of Elon Musk in the company's success.
Delve into the world of brand and product management decisions with a focus on Tesla Motors. Learn how to develop and launch new products, define brand models, and identify key touchpoints. Gain practical insights through video test drive reviews and explore the key characteristics of the Model X automobile. Engage in practice quizzes and immerse yourself in the brand and product management of Tesla.
Explore the intricacies of pricing strategies for Tesla Motors, understanding the psychology behind pricing and optimal approaches. Gain in-depth knowledge of Tesla's pricing structure and analyze articles related to the pricing of the Model S. Immerse yourself in practice quizzes and elevate your proficiency in pricing strategy through real-world examples.
Dive into the world of channel management and retailing for Tesla Motors, understanding the design of distribution channels, key factors, and different types of arrangements. Explore Tesla's unique approach to distributing and servicing cars, and gain insights into the innovative experiences provided to customers. Engage in practice quizzes and enhance your knowledge of channel management in the automotive industry.
Immerse yourself in integrated marketing communication for Tesla Motors and the final deliverable for the launch of the car. Explore communication objectives, digital marketing trends, and the consumer decision-making process. Gain insights into Tesla's marketing strategy and indulge in practice quizzes to refine your understanding of integrated marketing communication. Conclude the course with a comprehensive final presentation report.
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