Foundations of Management

Financial Accounting is essential for business communication and decision-making. Learn to interpret financial statements and understand the essentials of accounting language. This course provides the conceptual base to keep learning more sophisticated accounting and finance on your own, helping you become proficient in accounting through constant practice.

Operational finance provides insights into reading the financial "story" of a company and understanding the financial consequences of managerial decisions on operations. You will learn to use this financial story for short-term decision-making at the top management level and to manage working capital effectively.

In the marketing course, you will explore methods to understand customer needs and wants, including marketing fundamentals, product, pricing and channel decisions, building strong brands, and communication strategy, all of which are essential for successful marketing strategies.

The organizational behavior course focuses on understanding motivation, leadership, teamwork effectiveness, and organizational culture. Gain insights into what makes people tick within a work context, and learn how to bring positive change to how you and your organization work.

In the culminating course, you will use the business tools learned throughout the specialization to solve a real business problem for GAS GAS, an off-road motorcycle manufacturer. You will also learn a six-step analysis of business problems methodology, helping you arrive at a sound decision that will positively impact the firm’s future.