This module focuses on marketing planning and execution, presenting various approaches to strategic marketing planning. Participants will explore techniques such as forecasting and scenario planning, along with the effective allocation of resources. The module also covers the integration of marketing communication across multiple channels.
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This module introduces the fundamental concepts of strategic marketing, focusing on the evolution of marketing practices in the 21st century. Participants will explore the impact of technological and sociological changes and how these forces have shaped marketing strategies. The module will delve into marketing theories, providing a solid foundation for understanding strategic marketing thinking.
This module continues to build on the concepts introduced in the first session, examining real-life examples and case studies of strategic marketing in action. Participants will analyze classical and contemporary marketing cases, learning to apply theoretical knowledge to practical scenarios. This module aims to enhance participants' strategic marketing activation skills by showcasing successful marketing campaigns.
This module covers the current marketing environment and the role of market orientation in modern organizations. Participants will understand how technological advances and global marketing imperatives influence marketing strategies. Additionally, the session will focus on marketing ethics and social responsibility, emphasizing the importance of ethical practices in today's business world.
In this module, participants will learn about market opportunity recognition and evaluation. The session will cover internal and external analysis, the marketing information system, and buyer behavior. Participants will also explore segmentation and targeting strategies, gaining insights into identifying and evaluating potential market opportunities.
This module focuses on broader concerns in today's marketing landscape. It addresses stakeholder concerns and issues, sustainable and green marketing, and new paradigms for organizations and consumers. Participants will explore how these broader concerns are shaping marketing strategies and the importance of aligning marketing practices with sustainable and ethical principles.
This module examines the role of marketing in product and service innovation. Participants will learn about managing products and services across their lifecycle and explore marketing channels and ecosystems. The session emphasizes the importance of innovation in maintaining competitive advantage and the strategic role of marketing in driving new product and service development.
Participants in this module will explore various approaches to marketing planning and execution. The session covers forecasting, scenario planning, and resource allocation, emphasizing the integration of marketing mix elements. Participants will also learn about multi-channel marketing communications and strategies for effective brand management and pricing.
This module addresses new challenges in the marketing field, such as marketing in creative industries and leveraging new media. Participants will learn strategies for marketing to the bottom of the pyramid and explore frugal and grassroots marketing approaches. The session aims to equip participants with innovative strategies to tackle emerging marketing challenges effectively.
This module provides a comprehensive review of strategic marketing concepts covered in previous sessions. Participants will engage in interactive discussions and activities to consolidate their learning and apply their knowledge to real-world scenarios. The session will focus on refining strategic marketing skills and preparing participants for advanced marketing challenges.
This module delves into the nuances of marketing in various cultural contexts. Participants will explore global marketing strategies and the importance of cultural sensitivity in marketing practices. The session will include case studies highlighting successful global marketing campaigns and strategies for adapting marketing approaches to diverse cultural environments.
This module explores the intersection of marketing and digital transformation. Participants will learn about the impact of digital technologies on marketing strategies and the role of data-driven marketing. The session will cover digital marketing tools and techniques, emphasizing the importance of analytics and insights in shaping effective marketing campaigns.
This module examines the role of social media in modern marketing strategies. Participants will learn about the dynamics of social media marketing, including content creation, engagement strategies, and measurement of social media success. The session will highlight case studies of successful social media campaigns and provide insights into leveraging social platforms effectively.
This module explores the concept of branding and its significance in strategic marketing. Participants will learn about brand development, management, and positioning strategies. The session will cover the role of storytelling in branding and how to create compelling brand narratives that resonate with target audiences.
This module focuses on consumer behavior and its impact on marketing strategies. Participants will explore psychological and sociological factors influencing consumer decisions and learn how to apply consumer insights to develop effective marketing strategies. The session will include case studies and practical exercises to enhance understanding of consumer behavior.
This module covers the principles of pricing strategy in marketing. Participants will learn about various pricing models, including value-based pricing, and their application in different market scenarios. The session will explore the relationship between pricing and consumer perception, providing insights into developing pricing strategies that enhance brand value.
This module focuses on marketing communications and the integration of various channels to create cohesive marketing strategies. Participants will learn about the importance of message consistency and channel synergy in maximizing marketing impact. The session will include examples of successful multi-channel campaigns and strategies for effective communication.
This module explores the role of innovation in marketing and how it drives competitive advantage. Participants will learn about the innovation process and how to incorporate innovative thinking into marketing strategies. The session will include case studies of innovative marketing campaigns and practical exercises to foster creativity.
This module examines the concept of relationship marketing and its significance in building brand loyalty. Participants will learn about strategies for developing long-term relationships with customers and the role of customer experience in enhancing loyalty. The session will include examples of successful relationship marketing practices and their impact on brand success.
This module explores the importance of data analytics in modern marketing. Participants will learn about data collection, analysis, and interpretation techniques and their application in developing data-driven marketing strategies. The session will cover tools and technologies used in marketing analytics and provide practical insights into leveraging data for marketing success.
This module focuses on ethical considerations in marketing and the importance of social responsibility. Participants will learn about ethical marketing practices and the role of corporate social responsibility in brand strategy. The session will include examples of companies successfully integrating ethics and social responsibility into their marketing efforts.
This module covers the concept of experiential marketing and its role in creating memorable brand experiences. Participants will learn about the elements of experiential marketing and how to design campaigns that engage and captivate audiences. The session will include examples of successful experiential marketing campaigns and strategies for creating impactful brand experiences.
This module delves into strategic marketing, focusing on key concepts and theories that underpin effective marketing strategies. Participants will explore the multifaceted marketing environment, considering the impact of technological and global forces. The module also emphasizes the importance of market orientation and ethical considerations in today's business landscape.
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This module introduces the process of recognizing and evaluating market opportunities. It covers both internal and external analysis, providing insights into how companies can leverage their strengths while understanding market dynamics. Participants will learn about the marketing information system and its crucial role in data-driven decision-making.
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This module addresses broader concerns in modern marketing, focusing on stakeholder issues and sustainable practices. It examines how organizations and consumers are adapting to new paradigms, with a particular emphasis on green marketing initiatives. Participants will gain insights into aligning marketing strategies with environmental and social responsibilities.
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This module explores marketing's role in product and service innovation. It covers the processes involved in developing new offerings and managing products across their lifecycle. Participants will learn about the importance of marketing channels and ecosystems in delivering value to consumers and supporting innovation strategies.
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This module focuses on marketing planning and execution, presenting various approaches to strategic marketing planning. Participants will explore techniques such as forecasting and scenario planning, along with the effective allocation of resources. The module also covers the integration of marketing communication across multiple channels.
Key topics include:
This module discusses new challenges in marketing, focusing on creative industries and the influence of new media. It examines marketing strategies targeting the bottom of the pyramid and the principles of frugal and grassroots marketing. Participants will explore innovative approaches to reaching diverse audiences and creating impactful marketing campaigns.
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This module provides an in-depth understanding of strategic marketing, integrating both classical and contemporary examples to enhance learning. Participants will develop skills in strategic thinking and activation, examining case studies that illustrate the application of marketing theories in real-world scenarios.
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This module focuses on understanding the role of marketing as a strategic tool in achieving business objectives. Participants will explore how marketing can be aligned with organizational goals, leveraging insights from market analysis and consumer behavior to drive effective marketing strategies.
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This module explores the dynamic relationship between marketing and technological advancements. Participants will examine how technology has transformed the marketing landscape, creating new opportunities for engagement and innovation. The module also considers the implications of emerging technologies for future marketing strategies.
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This module provides insights into global marketing imperatives, examining how businesses can navigate and capitalize on international markets. Participants will learn about cross-cultural marketing strategies, global consumer behavior, and the challenges of adapting marketing tactics to diverse global contexts.
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This module addresses marketing ethics and social responsibility, exploring how organizations can balance profitability with ethical considerations. Participants will learn about ethical dilemmas in marketing and the importance of corporate social responsibility in building trust and sustaining long-term success.
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This module examines the role of pricing, branding, and value-driven relationships in strategic marketing. Participants will explore strategies for effective pricing, brand positioning, and creating long-term value for customers. The module emphasizes the importance of relationship marketing in achieving sustained business success.
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This module explores the integration of marketing communication across multiple channels, highlighting the importance of a cohesive approach to messaging. Participants will learn about the challenges and opportunities of multi-channel integration, focusing on strategies to ensure consistent and effective communication with target audiences.
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This module provides an overview of forecasting and scenario planning in marketing, equipping participants with tools to anticipate market trends and uncertainties. Participants will learn about the techniques used in scenario planning and how to apply them to strategic marketing decisions to enhance organizational resilience.
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