The Digital business - Act on the digital world course delves into the profound impact of digital technology on companies, providing a detailed understanding of new management paradigms. Through three comprehensive modules, participants explore the big picture of digital transformation, operational areas such as customer acquisition, and the focus area of the sharing economy and digital marketing.
Module 1, "Big Picture," uncovers the new entrepreneurial context, data-driven management, and the struggle for innovation in large corporations. Module 2, "Operational Area," focuses on acquiring customers online, the innovation diffusion paradox, and the art of pitching. Finally, Module 3, "Focus Area," delves into framing the sharing economy, continuous consumption in marketing, and the Double Helix concept.
By engaging with a variety of content formats, including readings, video transcripts, and interactive examples, participants gain the knowledge and insight necessary to navigate the complexities of the digital business landscape.
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The Digital business - Act on the digital world course begins with an exploration of the big picture of digital transformation, followed by an in-depth look at operational areas such as customer acquisition, and concludes with a focus on the sharing economy and digital marketing.
The "Big Picture" module provides a comprehensive understanding of the new entrepreneurial context, the role of data in data-driven management, and the challenges and opportunities for innovation in large corporations in the digital era. Participants engage with a variety of content formats, including video transcripts and interactive examples, to gain precise insights into the changes at work.
The "Operational Area" module focuses on the practical aspects of digital business, including acquiring customers online, navigating the innovation diffusion paradox, and mastering the art of pitching. Participants are encouraged to contribute their own experiences and readings, fostering an interactive and immersive learning environment.
In the "Focus Area" module, participants explore the concept of the sharing economy, the evolution of marketing towards continuous consumption, and the Double Helix model. Engaging with digital marketing quizzes and sharing best readings and experiences, participants gain a comprehensive understanding of the evolving digital marketing landscape.
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