Estratégia competitiva is a comprehensive six-module course offered by Ludwig-Maximilians-Universität München (LMU). Delve into the intricacies of strategic decision-making in interdependent environments, where choices impact competitors' profits and vice versa.
Through a thorough exploration of game theory tools, participants will analyze how businesses strategically choose to gain a competitive advantage. The course covers topics such as understanding and analyzing competitive behavior, cooperation among companies, strategic partnerships, market entry strategies, the importance of research and development, and intelligent product design.
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This course comprises six modules that delve into the intricacies of competitive strategies, cooperation, market entry, research and development, and product design to achieve competitive advantage.
Estratégia competitiva begins with an exploration of understanding and analyzing competitive behavior in interdependent environments. Participants will delve into game theory tools and strategies, including the Nash equilibrium and the prisoner's dilemma, to gain insights into strategic decision-making.
Module 2 delves into the reasons for cooperation among companies, discussing the motives and factors influencing cooperation. Participants will also explore commitment strategies and the implications of cooperation in various business scenarios.
Participants will explore the concept of complementary products and strategic partnerships, examining examples and definitions of complementary products, generic strategies, and positive externalities. The module also covers the significance of partnerships in strategic decision-making.
Module 4 focuses on market entry strategies, including the assessment of market attractiveness, structural and strategic entry barriers, and strategies for market entry and prevention. Participants will gain insights into the complexities of entering new markets.
Understanding the importance of research and development (R&D) and its impact on innovation and competition is the focus of Module 5. Participants will explore different stages of R&D, types of innovation, and the competitive dynamics influenced by R&D.
The final module delves into intelligent product design for competitive advantage, covering theoretical models, differentiation strategies, and pricing decisions. Participants will gain a comprehensive understanding of strategic product design.
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