Delve into the heart of successful marketing strategies with the "Marketing: Customer Needs and Wants" course. Understand the fundamentals of identifying and classifying customers, and explore the methods used by marketing professionals to uncover purchase decision insights. Covering marketing basics, product, pricing, channel decisions, brand building, and communication strategies, this course equips you with essential knowledge to excel in the field.
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This course consists of four modules covering marketing fundamentals, product, pricing, and channel decisions, brand building, and communication strategies.
Module 1: Course Overview & Week 1
Module 2: Week 2 - Product, Pricing & Channel Design
Module 3: Week 3 - Building Strong Brands
Module 4: Week 4 - Communication Strategy
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