Course

Analysing: Numeric and digital literacies

Macquarie University

Being financially and data-literate is crucial for effective leadership, and this course specialisation by Macquarie University aims to equip learners with the essential skills. The specialisation comprises four themed courses that cover various aspects of financial and data literacy, including financial management, data analysis, and customer intelligence.

  • Know Your Numbers 1: This course provides a foundational understanding of financial statements and management accounting techniques, enabling learners to assess and synthesize business position and performance effectively.
  • Know Your Numbers 2: Learners will gain insights into corporate finance and financial management tools, enabling them to make informed financial decisions related to organization financing and investment opportunities.
  • Generate Insights: This course introduces analytical tools and skills for understanding, analyzing, and evaluating 'megatrends', emphasizing sustainability-oriented innovation and future-proofing skills.
  • Know Your Customers: Learners will explore the concept of customer value, types of customer data collected, and tools used to understand the current situation and drive strategy effectively.

By completing this specialisation, learners will acquire the necessary competencies to analyze data, generate market insights, and leverage customer intelligence to become future-focused business leaders. Enroll now to enhance your financial and data literacy skills!

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Analysing: Numeric and digital literacies
Course Modules

This specialisation comprises four themed courses: Know Your Numbers 1, Know Your Numbers 2, Generate Insights, and Know Your Customers. Each course covers essential aspects of financial and data literacy, providing learners with the skills to become future-focused business leaders.

Management and financial accounting: Know your numbers 1

Demonstrate an understanding of the development of financial statements and the application of financial ratios for business position and performance synthesis. Learn management accounting techniques for effective decision-making.

Corporate finance: Know your numbers 2

Gain insights into the role of financial management in assessing the financial health and performance of organizations. Understand financial management tools and techniques for analysis and modeling, and make informed financial decisions related to financing and investment opportunities.

Business intelligence and data analytics: Generate insights

This course introduces analytical tools and skills for understanding, analyzing, and evaluating 'megatrends'. Emphasize sustainability-oriented innovation and future-proofing skills such as teamwork, collaboration, and ethical decision-making frameworks.

Marketing analytics: Know your customers

Explore the concept of customer value, types of customer data collected, and tools used to understand the current situation and drive strategy effectively. Use customer data to develop and drive strategy.

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