Visionary leadership, identity & motivation: Become a meaning maker

Module 1: Meaning and making meaning Explore the foundations of meaningful work, work design, and the impact of meaninglessness. Understand how to create meaning through fit and engage in practice exercises to reinforce learning.

Module 2: Leadership and meaning making Delve into the framing, symbolic representation, and rhetorical crafting in leadership, and learn to create meaning through social identity. Engage in practice exercises and peer review to apply your understanding.

Module 3: Brain, body, and storytelling in meaning making Understand the neuroscience of meaning making, creating meaning through voice, breath, body language, and posture, and crafting stories to inspire meaning. Participate in practice exercises and peer review to hone your skills.

Module 4: Branding as meaning making Learn to craft a meaningful brand personality and understand the impact of branding on meaning-making. Engage in practice exercises to apply your knowledge and reinforce learning.

Module 5: Building brands Explore the creation of meaning through brand elements, logos, symbols, and the measurement and monitoring of brand-based meaning-making. Participate in practice exercises to enhance your understanding.

Module 6: Meaning in social context Examine the wider social context of meaning-making, including alienation and work in capitalist society, religious and new spirits of capitalism, and gain new perspectives on what work means. Engage in peer review and reflection to deepen your insights.