Marketing de Mídias Sociais do Meta

Explore the fundamental concepts of social media marketing, including the distinctions between traditional, digital, and social media marketing. Identify key platforms and their role in marketing, and learn to set SMART goals, define KPIs, and understand audience targeting and customer journey mapping.

Learn the art of establishing and managing a robust social media presence. Develop a distinct brand identity, tone, and voice for your social media presence. Master the creation and management of a content calendar, and gain insights into evaluating and optimizing content performance.

Delve into the basics of social media advertising, including platform selection, effective ad creation, and campaign execution. Understand the process of crafting engaging ad content and creating ads directly on Facebook and Instagram business accounts.

Gain expertise in structuring ad campaigns within the Facebook Ads Manager, aligning ads with marketing objectives, defining budgeting and scheduling parameters, and ultimately earning the Certified Digital Marketing Associate certification.

Explore advanced techniques for campaign optimization, including attribution, marketing mix models, and A/B testing. Learn to analyze performance metrics, evaluate ROI, and effectively communicate campaign results to your team.

Conclude your journey by presenting and communicating campaign results to a team and earning the Certified Digital Marketing Associate certification, showcasing your proficiency in social media marketing.