商管研究中的賽局分析（一）：通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))

The first module provides a comprehensive overview and introduction to optimization theory, covering concepts such as monopoly pricing, economic order quantity, and set theory. Delve into both theoretical foundations and practical applications.

Module two introduces the fundamentals of game theory, examining scenarios like the prisoner's dilemma, static games, Nash equilibrium, and dynamic games. Additionally, explore applications in retail competition and supply chain pricing.

Focus on channel selection within competitive environments, analyzing pricing, channel choices, and the economic implications. Gain insights into the decision-making processes in competitive settings and their economic implications.

Explore collaborative channels and return policy strategies, including incentive issues, inventory management, and the implications of return policies in the supply chain. Analyze models and draw meaningful conclusions.

Investigate online affiliate linking with a focus on quality heterogeneity considerations. Explore revenue sharing models, considerations for online fees, and draw conclusions based on the analysis of different scenarios.

Delve into platform-based express services within the sharing economy, examining basic and extended scenarios, and analyze various aspects of the model. Conclude with a summary of key insights and implications.

Reflect on the course content, consider future prospects, and engage in thoughtful contemplation regarding the course's impact on business management research and practices.