Platforms have transformed business and daily life. This course from Politecnico di Milano delves into the design and management of platforms, providing insights into the strategies and tactics required for success. Participants will learn to identify initial customers, manage growth, and apply platform thinking to established businesses to drive innovation.
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This course comprises modules that cover the fundamentals of platform design, including setting the baseline, kicking off, and managing growth. Participants will gain insights into the strategies and tactics required for creating and managing successful platforms.
This module provides an introduction to the course, explaining its structure and objectives.
Week 2 explores the concept of platforms as matchmakers and delves into the DNA and value creation drivers of platforms. Participants engage in activities and reflect on the content to deepen their understanding.
Week 3 focuses on kicking off a platform, addressing the chicken and egg paradox, collaboration for launch, and transitioning from a linear value chain business to a platform-based one. Additional resources are provided to supplement learning.
Week 4 delves into managing platform growth, discussing the trade-off between quantity and quality, moving towards multi-sided platforms, and implementing Platform Thinking. The module concludes with a wrap-up, quiz, and reflection activity.
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