Engaging in Enterprise Growth and Innovation is a continuation of the "Introduction to Enterprise Growth and Innovation" course, offering practical insights into harnessing technological innovation for new-business development, with a special focus on digital healthcare transformation.
This course delves into the challenges and processes involved in enterprise growth and innovation, providing a broad understanding of how firms from various industries gain competitive advantage through distinctive products and services. Through readings, cases, and exercises, participants will explore user-centered design frameworks, methods for creating new healthcare product concepts, and the design and utilization of technology platforms for new products and services.
Join this engaging and unique course, benefiting from the vast expertise of faculty combined with topic perspectives from the Mayo Clinic. This course sets the stage for those looking to fully realize healthcare innovation projects and is a must for anyone interested in the digital transformation within the healthcare sector.
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This course is divided into four modules, each providing comprehensive insights into user-centered design, translating designs into solutions, external-facing services and platform design, and making the business case and the pitch.
Module 1 - User-Centered Design
This module provides a detailed exploration of user-centered design, including customer research, defining user needs, creating personas, and developing a customer value proposition. Participants will also engage in practical exercises and quizzes to reinforce their understanding of user-centered design principles.
Module 2 - Translating Designs into Solutions
Module 2 delves into the process of translating designs into solutions, covering topics such as developing a design vision, assessing impact, layered architecture design, and creating prototypes. Additionally, participants will explore idealized design, systems thinking, and outlier innovation.
Module 3 - External Facing Services and Platform Design
This module focuses on the design of external-facing services and platform design, covering software applications, designing services, platforming for products, systems, and services, and assessing modularity, scalability, and innovation in IoT systems. Participants will also complete a quiz and a milestone related to platform design.
Module 4 - Making the Business Case and the Pitch
The final module encompasses making the business case and the pitch, providing insights into OPEX, CAPEX, CAGR, digital business process transformation, and financial drivers for a business. Participants will engage in practical exercises related to creating a business case and stakeholder management plan.
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