Leadership Communication for Maximum Impact: Storytelling

Leadership Communication for Maximum Impact: Storytelling is a transformative course offered by Northwestern University. This comprehensive program delves into the significance of storytelling in leadership, enabling leaders to cultivate an authentic, trustworthy, and compelling narrative that resonates with diverse constituencies. Through a series of engaging modules, participants will learn to develop their personal brand, master the art of leadership storytelling, navigate crisis communication effectively, and communicate a vision for innovation.

• The course commences with an exploration of leadership lessons derived from great brands, emphasizing the importance of personal branding and setting goals.
• Participants will then delve into the art of leadership storytelling made simple, understanding the power of storytelling and its impact on the audience.
• Storytelling in crisis is the focus of the subsequent module, equipping leaders with the skills to respond effectively in high-pressure situations and engage critical audiences with minimal delay.
• The final module delves into leadership storytelling and innovation, with round table discussions on the leader's role in driving innovation and practical examples to inspire innovative storytelling.

Through a blend of theoretical insights and practical application, this course equips leaders with the tools to communicate a compelling vision, engage with various stakeholders, and navigate crisis situations with confidence.