Course

Leadership Through Social Influence

Northwestern University

This course, offered by Northwestern University, equips learners with a systematic general framework for analyzing persuasive influence. It covers a broad spectrum of strategies for influencing people’s personal attitudes, affecting social factors influencing behavior, influencing perceived ability, and inducing people to act on their existing intentions.

  • Learners will gain insights into compliance, persuasion, and message adaptation.
  • They will explore techniques for changing descriptive and prescriptive norms.
  • The course also delves into the importance of perceived ability and methods for removing obstacles.
  • Participants will learn about prompts, explicit planning, and inducing guilt to convert intentions into action.

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Leadership Through Social Influence
Course Modules

This course comprises four modules that cover strategies for influencing personal attitudes, social factors, perceived ability, and converting intentions into action, providing learners with a comprehensive toolkit for persuasive influence.

Influencing Attitudes

This module introduces strategies for influencing people’s personal attitudes. Learners will explore compliance, persuasion, message adaptation, consequence-based arguments, counterarguments, and more while gaining valuable insights from the professor.

Influencing Social Factors

Here, learners will delve into strategies for influencing social factors influencing behavior. They will learn about changing descriptive and prescriptive norms, gaining an understanding of how to shape social influences.

Influencing Perceived Ability

Focusing on influencing perceived ability, this module covers the importance of perceived ability, methods for removing obstacles, and techniques such as rehearsal and modeling to enhance perceived ability for desired behaviors.

Converting Intentions into Action

This module addresses converting intentions into action, covering prompts, explicit planning, and methods for inducing guilt to prompt action. Dean Blount provides a comprehensive summary of the course, emphasizing adaptation to challenges.

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