This course, offered by Northwestern University, equips learners with a systematic general framework for analyzing persuasive influence. It covers a broad spectrum of strategies for influencing people’s personal attitudes, affecting social factors influencing behavior, influencing perceived ability, and inducing people to act on their existing intentions.
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Get Started / More InfoThis course comprises four modules that cover strategies for influencing personal attitudes, social factors, perceived ability, and converting intentions into action, providing learners with a comprehensive toolkit for persuasive influence.
This module introduces strategies for influencing people’s personal attitudes. Learners will explore compliance, persuasion, message adaptation, consequence-based arguments, counterarguments, and more while gaining valuable insights from the professor.
Here, learners will delve into strategies for influencing social factors influencing behavior. They will learn about changing descriptive and prescriptive norms, gaining an understanding of how to shape social influences.
Focusing on influencing perceived ability, this module covers the importance of perceived ability, methods for removing obstacles, and techniques such as rehearsal and modeling to enhance perceived ability for desired behaviors.
This module addresses converting intentions into action, covering prompts, explicit planning, and methods for inducing guilt to prompt action. Dean Blount provides a comprehensive summary of the course, emphasizing adaptation to challenges.
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