The Business of Social

Module 1: Legal Considerations

• Understand the legal considerations and data protection involved in social marketing.
• Learn about security, privacy, and governance in social marketing.
• Receive guidance on social marketing toolkits and special toolkits for learners.

Module 2: Metrics

• Gain insights into managing social programs and identifying social successes.
• Learn a new model for marketers and how to measure engagement effectively.
• Explore relevant performance metrics and marketing in a pandemic world.

Module 3: Performance

• Develop your budget and skills to justify metrics effectively.
• Get guidance on calculating performance metrics and creating successful pilot programs.
• Assess your performance comprehensively and refine your social marketing strategies.

Module 4: Management

• Understand program testing and effective program management techniques.
• Learn about assessing your performance, the next steps, and additional resources for learning.
• Prepare for a comprehensive quiz to test your knowledge and understanding.