Course

Professional Selling: 3 Steps to High-Performance

University System of Georgia

This specialization offered by the University System of Georgia is tailored for sales professionals seeking to enhance their skills and performance. Through a combination of empirically-driven research and field-tested practices, participants will gain valuable insights into the sales process and the fundamental skills required to build lasting, trusting relationships with customers.

The specialization is suitable for sales rookies, veteran professionals, sales leaders, business owners, entrepreneurs, and sales managers who have little or no training in the professional selling process. It covers three essential steps: Thinking like a high-performer, preparing like a high-performer, and becoming a high-performer.

  • Gain a clear understanding of the sales process and fundamental skills
  • Learn prospecting, establishing needs, and sales call preparation
  • Develop skills in managing objections, building trust, and gaining commitment

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Professional Selling: 3 Steps to High-Performance
Course Modules

The course is divided into three modules focusing on thinking, preparing, and becoming a high-performer in sales. Participants will gain skills in prospecting, establishing needs, and executing successful sales calls.

Professional Selling: Step 1 - Think Like a High-Performer

Module 1: Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of sales and the sales process. Learners will gain a clear understanding of the sales process and the fundamental skills required to build lasting, long-term, trusting relationships with customers.

Professional Selling: Step 2 - Prepare Like a High-Performer

Module 2: This course takes the mystery out of prospecting and establishing needs. Participants will gain skills in understanding their product's value, identifying good prospects, maximizing the sales funnel, improving conversion ratios, creating a strategic prospecting plan, understanding the WIFM, creating an effective elevator speech, overcoming call reluctance, and more.

Professional Selling: Step 3 - Become a High-Performer

Module 3: This course takes the mystery out of sales call preparation, execution, and follow up. Participants will gain skills in planning a sales call from beginning to end while also seeking out opportunities to connect with the prospect. Key focus areas include presenting and quantifying the product, managing objections, building trust, gaining commitment, and follow-up strategies.

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