The Market Research Specialisation by Queen Mary University of London equips learners with essential skills in market research, focusing on research processes, proposal development, and data analysis.
This Specialisation is ideal for market research analysts, social media strategists, marketing and product managers, and market researchers seeking to expand their knowledge in market research essentials and the research process.
Certificate Available ✔
Get Started / More Info
This Specialisation comprises four modules that cover the essentials of market research, research methodologies, development of research instruments, and data analysis and interpretation techniques.
Introduction to Market Research module delves into the essentials of market research, focusing on the research process, research questions, objectives, and proposal development.
The Research Methodologies module explores different research methodologies, sampling approaches, and primary and secondary data collection techniques.
Research Instruments and Research Hypotheses module helps learners develop instrument design strategies, design and use research instruments, and understand basic data analysis approaches.
The Analysis and Interpretation of Data module familiarizes learners with data analysis and interpretation using qualitative and quantitative approaches.
By completing this project, you will learn to design a logo and modify a template to create an ebook cover with Visme, enhancing your business marketing collateral....
How to Optimize Your Instagram Account is a comprehensive course that equips Instagram users with essential strategies to create engaging content, increase reach,...
Modelos de Atribuição é um curso abrangente que explora modelos tradicionais e avançados para determinar a alocação correta de recursos. Aprenda a trabalhar...
Marketing Strategy for Engineers and Technologists empowers tech professionals to bridge the gap between product development and profitable sales, ensuring startup...