Learn the essential tools and strategies for success in family businesses with the Fundamentals of entrepreneurship in the family business course. This comprehensive online course, offered by Tecnológico de Monterrey, delves into best practices, entrepreneurship and innovation models, and the implementation of entrepreneurship trends in family ventures. It equips learners with the knowledge and skills necessary to create a thriving business suitable for future generations.
Throughout the course, participants will explore topics such as the STEP model for family business ventures, mega trends and entrepreneurship, ideation and market validation, value proposition, and business pitch for family and non-family investors. The course is designed to help participants understand and apply best practices in the family business, distinguish various entrepreneurship and innovation models, and implement entrepreneurship trends effectively in their ventures.
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The course modules cover essential topics such as the STEP model for family business ventures, mega trends and entrepreneurship, ideation and market validation, value proposition, and business pitch for family and non-family investors. Participants will gain a comprehensive understanding of entrepreneurship in the family business context, from identifying unique resources to presenting sales plans and attracting investors.
The first module introduces the entrepreneurial orientation of family businesses and explores the unique resources (familiness) that distinguish them. Participants will gain insights into the STEP model for family business ventures and learn to evaluate their own family business context.
The second module delves into mega trends and entrepreneurship, providing an introduction to innovation and entrepreneurship and their relevance to family offices. Participants will explore the impact of mega trends and engage in a peer-assessed individual project to apply their understanding.
The third module focuses on ideation and market validation, guiding participants through the SCAMPER method for ideation and providing tools and guidelines for preparing ideation sessions. This module equips learners with the skills to validate their ideas effectively in the market.
In the fourth module, participants will explore opportunity recognition and the business model, gaining a comprehensive understanding of value proposition in the family business context. They will engage in individual practice with peer evaluation to refine their value propositions.
The final module focuses on the art of storytelling in business pitch, along with the foundations of family intrapreneurship. Participants will develop their business pitch and present it for evaluation, culminating in a final exam and self-evaluation process to assess their learning outcomes.
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