In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. The Career Self-Management Training and Certification Specialization, offered by The State University of New York, empowers individuals to navigate the competitive job market with strategic acumen. Through a comprehensive approach to career self-management, the program focuses on proven brand management methods and tools for individual career development. Participants will gain knowledge and analytical skills for career self-management, learn techniques for career brand building, and create a robust self-management information system to increase human capital by building high-demand employability skills.
This transformative program prepares individuals to think strategically and professionally about their career self-management, equipping them with the tools and strategies needed to navigate their professional journey with strategic acumen and succeed in the marketplace as the CEO of their own career.
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Get Started / More InfoThe Career Self-Management Training and Certification Specialization consists of modules covering strategic career self-management, skills management, personal branding, and the Capstone Project, offering a comprehensive approach to career development and self-management.
Strategic Career Self-Management equips participants with the ability to think strategically and professionally about their career development. Key areas covered include developing a protean and boundaryless career perspective, creating a portable skills portfolio, and conducting thorough job analysis for evidence-based competitive employee selection.
Building and Managing Superior Skills provides insights into strategies for skills-based hiring, essential standards and benchmarks for skills assessment, and techniques for self-assessment, peer feedback, and skill-building training interventions. Participants will also explore the potential of Generative AI in skills assessment and development.
Strategic Self-Marketing and Personal Branding focuses on mastering essential techniques of self-marketing and personal branding critical for success in the contemporary job market. Participants will learn to develop effective strategic self-marketing plans, construct a strong professional brand and image, and harness the power of generative AI for self-coaching and self-monitoring activities.
Career Self-Management Advanced Certification emphasizes strategic career building activities, including career investigation research, self-audit, and creating evidence-based portfolios, professional development plans, and self-marketing and personal branding strategies. The Capstone Project serves as a virtual training and development facility to integrate concepts and tools for effective career brand management.
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