Tópicos em Gestão Intercultural

This module delves into the impacts of geopolitics on the economy, politics, sovereignty, and commercial agreements. By understanding the intercultural effects of strategic actions by different nations, learners will grasp the implications of economic recessions, commercial agreements, and cultural divergences.

This module explores the influence of globalization on organizational and cultural paradigms, emphasizing negotiation as a crucial skill for organizational survival. Learners will gain insights into ethical considerations, strategic alliances, and conflict resolution, essential for navigating diverse cultural and positional interests.

Through this module, participants will gain an understanding of the significance of cultural openness in international organizations. It will cover the complexities of managing virtual teams, multicultural communication, expatriation, and strategies to mitigate techno-stress in virtual environments.

This module focuses on the profound impact of cultural factors on consumer behavior and international marketing strategies. Participants will explore how cultural differences influence consumer behavior and the implementation of effective marketing strategies to meet diverse consumer needs and desires.