Design-Led Strategy: Design thinking for business strategy and entrepreneurship

This module provides an introduction to design-led strategy, including its distinction from traditional design thinking and corporate strategy. Participants gain insights into the practical application of design strategy through case studies and are equipped with the necessary tools and frameworks to initiate the course activities.

Module 2 focuses on conducting primary market research and defining problem statements. Participants explore techniques for understanding customer personas and crafting problem definition statements, essential for informing the subsequent stages of product development.

Participants delve into the realm of prototyping and product ideation, understanding the concept of a minimum viable product and the significance of soliciting feedback from end-users. The module also covers ideation techniques and insights from the UBank and Swiss Re experience in prototyping.

This module provides a comprehensive exploration of design-led strategy through corporate case studies. Participants gain insights into building real products, iterating based on customer feedback, and embedding design strategy within the broader business strategy, drawing inspiration from real-world examples.

In the final module, participants engage in a course wrap-up, consolidating their understanding of design strategy in practice. They also explore the application of design strategy in their personal and professional contexts, ensuring a comprehensive grasp of the course concepts.