Course

Set the Right Strategy with BCG Matrix

Coursera Project Network

In this 1-hour long project-based course, you will be able to formulate your corporate strategy with the Boston Consulting Group (BCG) Matrix.

The course covers:

Explanation and computation of the various components of the BCG Matrix framework
Usage of spreadsheet to analyze and visualize the framework
Application of the model to determine strategic direction and resource allocation

By applying the BCG Matrix, you will gain the ability to make effective investment decisions and conduct long-term corporate strategic planning.

Certificate Available ✔

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