Diseño de Experiencia en Servicios

Module 1: Gain an insight into the fundamentals of service experiences, their role in servitization, and the critical factors that influence them. Explore the pivotal concept of "The Fourth Step" and its impact on designing exceptional service experiences.

Module 2: Delve into the elements crucial for designing and managing service experiences. Understand the significance of working with expectations and perceptions, and the role of physical context in shaping experiences.

Module 3: Investigate the challenges of integrating relational context and cognition into service design. Explore the impact of social elements and cognition on crafting compelling service experiences.

Module 4: Immerse yourself in practical implementation strategies for modifying cognition and connectivity to enhance service experiences. Explore a range of design tools and reflect on the implications for service design and implementation.