Course

Advanced Content and Social Tactics to Optimize SEO

University of California, Davis

Discover the interconnected channels of content marketing and social media and their impact on driving search results to a website. This course equips learners with the knowledge to integrate content marketing and social media into their SEO strategy effectively. Through a comprehensive understanding of influence marketing, participants will learn to establish website authority and build audience engagement. The course covers a range of topics, from using content marketing campaigns to drive higher SEO rankings to creating influencer relationships and collaborations. Additionally, learners will gain insights into analyzing data to determine the most shareable content.

  • Learn to use content marketing campaigns for higher SEO rankings
  • Build relationships with influencers to expand audience reach and engagement
  • Create influencer relationships and collaborations
  • Gain expertise in analyzing data to identify the most shareable content

Certificate Available ✔

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Advanced Content and Social Tactics to Optimize SEO
Course Modules

This course comprises four modules: Advanced Content Marketing and SEO, Social Media Marketing, Influence Marketing, and Creating World Class Content. Participants will gain insights into leveraging content marketing and social media for SEO, building audience relationships, collaborating with influencers, and creating shareable content.

Introduction to Advanced Content and Social Tactics to Optimize SEO

This module provides a comprehensive overview of advanced content marketing and social tactics to optimize SEO. Participants will gain insights into leveraging content marketing campaigns for higher SEO rankings, building relationships with influencers, and analyzing data to identify the most shareable content.

Social Media Marketing

Through this module, participants will delve into the intricacies of social media marketing, understanding how social media links impact SEO, principles of building audiences, and case studies. They will also explore various social media platforms and strategies for effective social media marketing.

Influence Marketing

Participants will explore influence marketing in this module, learning about the role of influencers, building relationships, collaboration strategies, and targeted advertising. They will also gain insights into the impact of social media influencers and their relevance to marketing efforts.

Creating World Class Content

In this module, participants will learn about creating world-class content, including market data on content marketing, types of enhanced content, partnership strategies, and case studies. They will also gain insights into analyzing weaknesses in content marketing and developing a comprehensive content marketing and social media plan.

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