Market Research is a vital field used in various industries. This course offers a foundational understanding, covering market research definition, tools, secondary and internal research, primary research, and the art of composing a professional research plan or proposal.
The course avoids duplicating specific module details and instead focuses on providing a comprehensive overview of the essential concepts and skills in market research.
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This course comprises four modules covering the foundational aspects of market research. From defining market research to crafting a professional research plan or proposal, learners will gain essential skills and insights for a career in this field.
The course starts with an introduction to market research, covering its definition, complexities, constraints, and the necessary questions to ask in the planning process. Learners will also explore the roles and qualities of a market researcher and the importance of market research in addressing customer challenges.
Learners will delve into the significance of secondary and internal research in the planning process, understanding its pros and cons, and budget considerations. The module also provides insights into developing research skills further and offers time-saving tips for conducting secondary research.
This module introduces learners to primary research, covering sampling theory, observational research, surveys, and qualitative research methods and tools. It also provides valuable insights into sampling frames and drawing conclusions from observational research.
The final module focuses on crafting a research plan or proposal, including its components, packaging, and professional presentation. Learners will also learn how to follow up with clients and handle project proposals and communications.
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