This Specialization from the University of California, Davis, focuses on mastering search engine optimization tools and strategies to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms and build practical, real-world skills that you can apply to a career in digital marketing or online content development.
The Specialization covers on-page and off-page optimization, local and international audience targeting, search-focused website audits, and aligning SEO with overall business strategies. Each course builds on the skills from the previous course, culminating in a hands-on Capstone Project where you'll apply your skills to a comprehensive SEO consulting task.
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This SEO Specialization comprises modules covering Introduction to Google SEO, Google SEO Fundamentals, Optimizing a Website for Google Search, Advanced Content and Social Tactics to Optimize SEO, and a Google SEO Capstone Project. The modules provide a comprehensive understanding of search engine optimization, from theory to practical application.
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
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