This course, offered by University System of Georgia, delves into making marketing more efficient and effective. It emphasizes creating win-win situations, taking a purpose-driven approach, and expanding marketing to various stakeholders.
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Explore the essentials of efficient and purpose-driven marketing, alongside stakeholder marketing’s financial impact, through concise, engaging modules.
This module introduces the concept of good marketing and its significance in creating win-win situations. It also provides an overview of the course and its assignments, guidelines for the discussion forum, peer reviews, and a summative quiz.
This module delves into the impact of stakeholder marketing on financial performance. It covers the importance of stakeholder marketing, its relevance to various stakeholders, and includes a summative quiz and project submission.
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