Learn to craft powerful integrated communication campaigns with the Strategic Communication Campaigns course from the University of Colorado Boulder. This specialization offers a comprehensive understanding of the value of integrated communication campaigns in achieving organizational goals. Through this program, you will gain the skills to plan, implement, and evaluate communication campaigns effectively, using a blend of paid media, earned media, and social media to engage target audiences.
Throughout the course, you will delve into the design and execution of integrated communication campaigns, focusing on relevant research, communication objectives, and reporting and evaluation. You will also explore the impact of brand architecture on communication strategies and the implementation of tactics according to the defined strategy. Additionally, you will become adept at evaluating key performance indicators and understanding the importance of evaluation in campaign planning.
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This course covers the essentials of integrated and strategic communication campaigns, including defining communication problems and objectives, planning and implementing campaign tactics, and evaluating campaign success. Gain the skills to design and execute effective communication campaigns that align with your organization's goals.
Understand what integrated communication campaigns are and the value they bring to organizations. Define communication problems and outline relevant communication goals and objectives. Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation. Produce a professional integrated communication campaign.
Learn to define a brand's communication problem and utilize strategic communication methods to solve it. Plan a communication campaign that can be measured for success. Reflect on brand architecture and its impact on communication strategies. Employ social skills to evaluate key performance indicators at the end of the campaign cycle.
Gain insight into implementing campaign tactics according to strategy and understand the importance of evaluation in campaign planning. Gain a holistic understanding of campaign planning and evaluation to ensure effective communication campaigns.
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