Embark on a transformative journey with the Product Ideation, Design, and Management Specialization, offered by the University of Maryland, College Park. Through five comprehensive courses, you will delve into the core aspects of product leadership, from identifying innovative ideas to translating them into tangible assets. This Specialization is tailored for individuals aspiring to excel in product management, design, and related roles.
By the end of the Specialization, you will have honed your ability to champion change and innovate, armed with a personalized toolkit of knowledge and techniques to overcome the challenges faced by product leaders.
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Embark on a transformative journey through five practical courses in the Product Ideation, Design, and Management Specialization. Explore entrepreneurial thinking, product management essentials, product-market fit, creative design and prototyping, and financial management for product leaders.
Develop the skills for identifying and analyzing entrepreneurial ideas as a product leader. Foster thinking entrepreneurially, cultivate seeing entrepreneurially, and champion acting entrepreneurially to drive value innovation and opportunity identification.
Discover the roles and responsibilities of a product manager, explore marketing challenges, and understand how innovative product teams are organized and managed. Gain insights into customer segmentation and market expansion strategies.
Determine your target customer, define your value proposition, and create a minimum viable product and user experience. Test and iterate to improve product-market fit, ensuring your product resonates with the target audience.
Translate product ideas into tangible assets through wireframes, 3D renderings, and prototypes. Develop minimum viable products and validate customer interests through testing assumptions, ensuring your product meets market needs.
Learn the fundamentals of financial management for new ventures within the corporate environment. Explore valuation techniques, different sources of financing, and how to structure funding deals and pitch corporate ventures.
This course teaches essential principles of design thinking, prototyping, and testing to create great products without compromising results. Students will learn...
This course introduces the complexities of digital advertising, covering various ad types, key terms, and the advertising landscape. Gain insights into programmatic...
Teambuilding in Canva is a guided project introducing Canva Teams to beginners. Learn to create and collaborate on projects in real-time, enhancing teamwork and...
This course equips you to design and execute strategic communication campaigns, integrating paid, earned, and social media to meet objectives and evaluate impact....