Strategic Product Development delves into the essential elements of creating new, customer-desired products while ensuring financial success. This comprehensive course equips learners with the knowledge to define product strategies, explore different product development processes, and apply portfolio management techniques. Additionally, it emphasizes the tools necessary to build high-performance teams essential for successful product launches.
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Strategic Product Development comprises five modules that cover crucial aspects of successful product development, from ideation to product launch. Learners will explore topics such as product strategies, innovation, portfolio management, and high-performance team building.
The course begins with an overview of what makes a great product and delves into the ideation process, challenging learners to apply their knowledge to real-world projects.
Learners explore innovation and corporate strategy, understanding the intricacies of mission, vision, and values statements, business strategies, and different types of product innovation.
This module focuses on product and technology innovation, roadmaps, and portfolio management, providing insights into the innovation strategy, portfolio management process, and managing technology development projects.
Module 4 delves into identifying product opportunities, covering the development of new products, and provides learners with an overview of what is to come in their projects.
Finally, learners explore product development processes, high-performance team building, and creating a culture of innovation, understanding the agile stage-gate product development process and the importance of diversity in innovation.
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