Explore the dynamic world of digital marketing with the Digital Marketing course. Learn strategic marketing concepts and tools to address brand communication in the digital era. This comprehensive specialization delves into various aspects of digital marketing, including analytics, SEO, social media, and 3D printing. Gain a richer understanding of the new digital marketing landscape and acquire a new set of concepts and tools to create, distribute, promote, and price products and services digitally.
Through a highly interactive learning approach, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars, you'll develop critical thinking skills and real-world examples of successful marketing strategies in the digital world. Upon completion, you'll be equipped to navigate both the analog and digital worlds, with the ability to understand and apply digital marketing principles effectively.
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Master the Digital Marketing Specialization through six comprehensive modules. Explore topics such as digital marketing analytics, SEO, social media marketing, and 3D printing. Gain a deeper understanding of the digital marketing landscape and acquire new concepts and tools to excel in the digital world.
Gain insights into the key differences between the analog and digital worlds and the implications for marketing. Understand how the digital revolution has affected the analog world through domination, resistance, synergy, and transformation. Develop critical thinking skills and real-world examples of successful marketing strategies in an increasingly digital world.
Explore how digital tools are reshaping the marketing landscape and changing the roles of firms and consumers. Understand the impact of digital tools on product development, promotion, placement, and pricing activities. Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts.
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals. Learn to evaluate and choose appropriate web analytics tools and techniques. Understand frameworks and approaches to measuring consumers’ digital actions.
Gain hands-on, working knowledge of planning, collecting, analyzing, and reporting data. Learn to evaluate and choose appropriate web analytics tools and techniques. Utilize tools to collect data using today’s most important online techniques and understand approaches to visualizing data effectively.
Explore the impacts of digital technologies on marketing communication strategies and practices. Understand the core features of new media technologies and strategically select channels to deliver the right marketing message to the right audience at the right moment. Develop a conceptual understanding of several digital marketing strategies.
Gain a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. Learn to develop a purposeful content marketing strategy and critically evaluate the role of social media platforms in digital marketing campaigns. Identify and manage risks in digital marketing.
Apply the principles learned in the previous courses by executing a digital marketing campaign for a fictitious firm selling electronics. Gain hands-on experience in planning and executing a digital marketing campaign, and evaluate and measure its success. This capstone course is designed to enhance your practical skills in digital marketing.
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