Delve into the customer-centric framework of the 4 A’s of Marketing with this comprehensive course. Gain an understanding of value creation and customer perspectives, moving beyond the traditional 4Ps framework. Explore awareness, accessibility, acceptability, and affordability as key dimensions impacting marketing strategies.
Throughout the course, you will examine the functional and psychological aspects of acceptability, the ability and willingness to pay within affordability, and the importance of availability and convenience in accessibility. Additionally, you will gain insights into product and brand knowledge in relation to awareness.
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Explore the 4 A’s of marketing through modules covering awareness, accessibility, acceptability, and affordability. Gain valuable insights into customer perspectives and value creation.
Delve into the core concepts of awareness and accessibility within the 4 A’s of marketing. Gain an understanding of the impact of these dimensions on customer value and marketing strategies. Explore the functional and psychological aspects of acceptability and the ability and willingness to pay within affordability.
Continue your exploration of the 4 A’s framework, focusing on awareness and accessibility. Gain valuable insights into the dimensions of acceptability and affordability, understanding the impact of these dimensions on customer value creation and marketing strategies.
Explore the dimensions of acceptability and affordability within the 4 A’s framework. Gain an in-depth understanding of customer perspectives on value creation, and the significance of these dimensions in shaping effective marketing strategies.
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