Omnichannel Retail Strategy

This module explores the shift from a product-centric to a customer-centric approach in retail marketing, offering insights into creating real customer value. Learners will gain an understanding of the changing expectations regarding customer experiences and valued-based branding, ultimately creating a competitive strategy for the dynamic retail environment.

This course covers the fundamentals of human capital management within the retail industry, focusing on the critical role of people in creating value. Learners will delve into effective hiring practices, developing and retaining a skilled workforce, and motivating employees to contribute to organizational success. This knowledge is crucial in shaping organizational capacity and success.

Participants will explore the challenges and opportunities facing retailers' supply chains, particularly in the context of digital transformation. The course revisits supply chain fundamentals, highlighting the impact of digital transformation and the role of retail analytics in generating value for retailers and their supply chains. This module equips learners with the knowledge to navigate the digital transformation successfully.