Proyecto de Fundamentos Empresariales de Wharton provides a unique opportunity to tackle real business issues faced by companies like Televisa. This project-based course allows learners to apply newly acquired business skills to evaluate and address strategic challenges.
The comprehensive curriculum covers various aspects of business, including marketing, operations, and finance. Through a series of engaging videos and practical exercises, participants will gain insights into customer-centric strategies, digital marketing, financial analysis, and more.
Upon completion, qualified professionals from Wharton and Televisa will review the best projects, providing valuable feedback and recognition for outstanding work.
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The course modules cover a wide range of business topics, including marketing strategies, operational frameworks, and financial analysis, providing a comprehensive understanding of real-world business challenges and solutions.
The introduction module provides an overview of the Proyecto de Fundamentos Empresariales de Wharton, setting the stage for the subsequent learning journey.
The marketing videos cover essential topics such as customer-centric strategies, digital marketing, and pricing and distribution strategies. Participants will gain valuable insights into effective marketing approaches and their impact on business success.
The operational videos delve into operational frameworks, pricing strategies, and the impact of quality, variety, and response on business operations. Participants will gain a comprehensive understanding of operational efficiency and its impact on business performance.
The finance and accounting videos provide in-depth insights into accounts receivable, inventory management, and financial estimation techniques. Participants will learn how financial decisions impact business performance and sustainability.
The Proyecto de Fundamentos Empresariales de Wharton culminates in a comprehensive business analysis, allowing participants to apply their knowledge and skills to real-world business challenges and propose strategic solutions.
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