Course

Creating Global Brands with Jagdish Sheth

University System of Georgia

Discover the essential strategies for creating global brands with the course "Creating Global Brands with Jagdish Sheth." Learn from industry experts and explore the nuances of expanding into foreign markets to achieve significant growth.

Throughout the course, you will delve into the intricacies of building global brands that transcend cultural differences and comply with branding elements across diverse countries. Gain valuable insights into successful global branding strategies and the significance of brand consistency in a global context.

  • Understand the importance of expanding into foreign markets for substantial growth
  • Explore the nuances of creating global brands such as IBM, Microsoft, and Amazon
  • Learn to transcend cultural differences and comply with branding elements across countries
  • Gain insights into successful global branding strategies and the significance of brand consistency

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Creating Global Brands with Jagdish Sheth
Course Modules

Explore essential modules covering the creation of successful global brands, world-class brand building, and practical quizzes and discussions to reinforce learning.

Introduction to Creating a Successful Global Brand

Get introduced to the fundamentals of creating a successful global brand in the opening module. Learn essential strategies and explore the course structure, including assignments, discussion forums, and quizzes. Engage with peers and prepare for summative and practice quizzes to reinforce your understanding.

How Great Companies Build World Class Brands

Dive into the intricacies of how great companies build world-class brands in this module. Gain insights into successful brand building strategies and explore the significance of brand consistency across diverse markets. Prepare to submit your project and engage in peer reviews to solidify your learning.

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