Starting a new business requires more than just a great idea; it needs to be validated and evolved through experimentation and interactions with stakeholders. This course, offered by UNSW Sydney, provides comprehensive guidance and support for both existing and potential entrepreneurs to turn their ideas into a reality.
The course covers the basic principles of entrepreneurship and guides participants through the process of actively validating their ideas in the market. By actively engaging with potential customers, suppliers, partners, and investors, participants learn how to systematically test different parts of their business idea and gain valuable feedback. Additionally, the course empowers participants to identify and communicate good opportunities, create and capture value, and become more confident in pitching their ideas.
Upon completion of the course, participants will have a validated business idea that they can confidently start implementing right away.
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How to Validate your Startup Idea comprises six modules that guide participants through the process of actively validating their business ideas in the market, empowering them to identify and communicate good opportunities and create and capture value from these opportunities.
This module introduces the course and entrepreneurship, providing insights into how business ideas evolve using the Lean Startup Method. Participants will learn about the importance of mentors and how to self-assess their readiness for entrepreneurship.
This module focuses on understanding the value of participants' business ideas, guiding them through creating personas, building a Minimum Viable Product (MVP), and learning from potential customers to validate their value proposition.
Participants will explore strategies for reaching more customers, including segmenting and targeting niches, identifying partners and resources, and self-assessing their Business Model Canvas. They will also learn how to validate the scalability of their ideas through potential partners.
This module delves into the profitability of business ideas, covering income statements, forecasts, models, and learning from potential suppliers to assess the profitability of their ideas.
Participants will learn about financing startup growth, valuations, and how to assess the suitability of investment capital for their business ideas. They will also interact with potential investors to gain valuable insights.
The final module focuses on pitching business ideas effectively, providing examples of successful pitches and guiding participants through developing and self-assessing their own pitch decks.
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