Leading the Modern Day Business

The modern day business landscape demands a diverse set of skills to navigate its complexities. The "Leading the Modern Day Business" specialization equips learners with essential competencies in design thinking, digital transformation, product management, and IT challenges. Developed by top-ranked faculty and industry experts, this comprehensive program delves into the underlying economics of innovation, technology, and market disruptions, providing insights into the pros and cons of current digital technologies driving advancement. Learners will explore the application of BCG's digital transformation framework as a practical guide for digitizing organizations, and gain an understanding of design thinking and its relevance in fostering innovation across various organizational levels. The specialization also focuses on modern product management fundamentals, from creating actionable focus to managing and amplifying existing products. Additionally, it addresses the critical aspect of customer-centric IT strategy, emphasizing the need to address major challenges within corporate IT with the disciplined use of design thinking, Lean Startup, and agile as a team framework.

Throughout this program, learners will discover how to instrument relevant, actionable analytics into their product programs, and learn to sift through numerous ideas to identify those likely to yield specific, desired outcomes. By the end of the specialization, participants will be equipped to strategically align processes for implementation within their IT infrastructure, utilizing the Business Model Canvas to focus company strategy and facilitate buy-in from stakeholders. This comprehensive course, developed at the Darden School of Business at the University of Virginia, provides an invaluable opportunity to gain the essential skills needed to lead and thrive in the modern business landscape.