Course

Supply Market Analysis

Rutgers the State University of New Jersey

Embark on a comprehensive journey to understand and evaluate supply markets from macro to operational levels with Rutgers the State University of New Jersey's "Supply Market Analysis" course. Learn to employ proven tools and techniques to develop strategies, reduce risks, and make informed supplier decisions.

  • Gain insights into PESTLE analysis at the macro level to assess the external environment's impact on supply markets.
  • Explore supply market segmentation, Five Forces Analysis, and supply chain mapping at the tactical level to understand the competitive dynamics and industry structure.
  • Delve into key informational sources, SWOT analysis, and financial analysis at the operational/supplier level to evaluate individual suppliers and negotiate effectively.
  • Utilize required readings, supplemental videos, and a case study with peer group assessment to enhance your learning and practical application of the acquired knowledge.

By the end of the course, you'll have a robust understanding of supply market evaluation and be equipped with essential tools to navigate and thrive in the complex landscape of procurement and supplier decision-making.

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Supply Market Analysis
Course Modules

Dive into macro, industry, and supplier levels with this comprehensive course. Explore PESTLE analysis, Five Forces, SWOT analysis, and financial evaluation techniques to master supply market assessment.

Welcome & Macro Level

Welcome to the "Supply Market Analysis" course, where you will delve into the macro-level assessment of supply markets. Gain insights into PESTLE analysis, understanding the external factors shaping supply markets and strategic decision-making.

Industry Level

Explore the industry level of supply market assessment, focusing on the competitive dynamics and industry structure. Understand Porter's Five Forces for procurement and learn how to effectively map your supply chain to gain a competitive advantage.

Supplier Level

Delve into the operational/supplier level of supply market analysis, leveraging SWOT analysis to develop robust procurement strategies and acquiring the knowledge to negotiate and analyze the financial aspects of suppliers effectively. Engage in a practical case study and peer review to apply your learnings.

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