How to Set Up a Facebook Ads Campaign

Discover how to set up a successful Facebook Ads campaign in this comprehensive course tailored for intermediate Social Media Managers. Over the course of the project, you will:

• Create a Business Manager account to gain full control of your presence on Facebook
• Learn how to make and run ads on Facebook according to clear objectives aligned with your company's business goals
• Set up a new Facebook Ads campaign and select the right objective for it
• Create Ad Sets and set elements such as budget, duration, audience, and placement
• Select an existing Ad to boost or create an Ad from scratch before launching the Facebook Ads campaign

With clear insights into the performance of your Facebook Ads campaigns, you'll gain control over your social media spending and easily reach your target audience.