Embark on a comprehensive journey into the world of digital marketing with the Marketing Digital specialization from Universidad Austral. This program equips you with the skills and knowledge to understand and apply the latest digital marketing strategies and tools used by top global companies. Through a blend of theoretical and practical learning, you will develop the ability to coordinate digital marketing projects, monitor industry trends, apply essential tools to businesses, establish fruitful relationships with specialized agencies, and pursue careers in the digital marketing field.
As the culminating task, you will create a practical, integrated final project for a known company or future venture, encompassing all the topics covered throughout the courses.
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The Marketing Digital specialization comprises modules covering the foundations of digital marketing, social media strategies, Google AdWords advertising, programmatic media buying, and a final integrated project.
Delve into the fundamental pillars of digital marketing and gain a comprehensive understanding of the strategic criteria, techniques, and tools essential to the discipline. By the end of this module, you'll be proficient in developing effective digital marketing strategies and executing corresponding actions while monitoring and taking corrective measures.
Explore the intricacies of social media marketing, including strategies for Facebook, Twitter, Instagram, and LinkedIn. Acquire the knowledge and initial criteria to create objectives, strategies, and tactics for social media in your digital marketing plan.
Master the concepts and advanced techniques of advertising on Google AdWords. Learn to create, publish, and optimize campaigns to promote brands, products, or services effectively on one of the most powerful advertising platforms in the world.
Discover the world of programmatic media buying, its models, functioning, advantages, and disadvantages. Gain insight into leveraging data and targeting audiences to maximize digital advertising results through real-time online ad purchasing.
Cap off the specialization by creating a practical, integrated final project that applies all the knowledge and skills acquired throughout the courses to a well-known company or future venture.
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