Embark on a transformative learning journey with Marketing e o Consumidor no Ambiente Digital. This course provides an in-depth exploration of the pivotal role of marketing in the digital landscape and examines critical aspects related to consumer behavior in this environment.
Throughout the course, you will gain insights into segmentation of digital markets, the online decision-making process, cognitive biases, and the evolving consumer landscape. Additionally, you will delve into performance marketing, the measurement of key performance indicators (KPIs), and the visualization of data.
The curriculum is thoughtfully designed to offer a comprehensive understanding of marketing in the digital era. Through engaging video content, readings, and knowledge assessments, you will develop the ability to craft effective digital marketing strategies while leveraging consumer behavior and data for enhanced marketing outcomes.
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This course comprises four comprehensive modules that provide a deep dive into various aspects of marketing and consumer behavior in the digital arena. From understanding the foundations of digital marketing to delving into performance marketing and data visualization, each module offers valuable insights and practical knowledge.
Marketing e o Comportamento do Consumidor Digital delves into the segmentation of digital markets and the online decision-making process. It explores cognitive biases, the evolving consumer landscape, and strategies for success in the digital realm.
Marketing de Performance provides insights into the fundamentals of performance marketing, measuring key performance indicators, and integrating performance with sales. It equips learners with the skills to interpret marketing performance data effectively.
Monitoramento dos KPI's por Meio da Visualização de Dados focuses on the importance of measuring performance in marketing. It covers various key performance indicators and visualizing KPIs using Python, offering practical insights into data visualization.
Processo de Segmentação por Meio de Clusterização explores the fundamentals of market segmentation and cluster analysis. Learners will delve into the exploration of data, distance measures, and hierarchical and non-hierarchical clustering schemes.
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